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2005 Lexus LS 430 4dr Sedan For Sale Dania Beach

2005 Lexus LS 430 4dr Sedan For Sale Dania Beach

A luxurious 2005 Lexus LS 430 4dr Sedan is for sale near Dania Beach FL at The Auto Block located North of Down Town Fort Lauderdale at 733 N. Andrews Ave 33311.

Eleven years ago, the first generation of this car, the LS400, permanently changed — dare we say revolutionized — the big-spender end of the market. Before Lexus came along, the Germans were riding a reputation of design and engineering infallibility stretching back to the ’60s, a myth they leveraged into a monopoly of the luxury-car trade. But as happens with monopolists, they became arrogant and complacent, raising prices to nose-bleed altitudes with impunity and getting by with incremental upgrades to their cars from year to year rather than keeping them up to date with timely redesigns. In effect, they were telling their customers, “Hey, if you’re going to quibble, go somewhere else.”

Then along came Lexus, and suddenly there was a someplace else. The Japanese company forced the German automakers, Mercedes-Benz in particular, into painful reforms that ended careers and buried long-held illusions of invincibility.

 Lexus, being a unit of Toyota, the world’s third largest automaker, had the resources to take on the Germans and do it right. Although the design was clearly Mercedes-derivative, the flagship LS400 sedan really did raise luxury-car standards in engineering, quality, comfort, and quiet operation. Just as important, the new Lexus car had the audacity to undersell its German counterparts by thousands of dollars — the original LS400 was 20 grand less than the bottom-of-the-line Mercedes S-class of the day — a marketing ploy based on this novel premise: Even rich people like a good deal.

 

Miguel